Bed & Breakfast Bites
As a service to the Bed & Breakfast market, several times a week we scour the web for articles we feel are interesting, informative or entertaining and post them online. You can keep up with the latest by following us on Twitter or subscribing to our RSS feed.
- To Pinterest, A Love Letter
Anyone who knows me will tell you: I’m completely commitment phobic. And nowhere is this more apparent than in the world of emerging social media networks. I cringe whenever a new one is released because I simply Can’t. Handle. Another. I’m on Twitter, I’m on Facebook – what else do I need? But every now and then a social network comes along that sweeps me off my feet and makes me believe in the amazingness of the Web all over again. And for me, the social network doing that right now is Pinterest.
- Pinterest for Brands: 5 Hot Tips
We've all been hearing a lot about Pinterest lately, so you're probably wondering whether you should take the plunge and create a profile for your company. We say you go for it, especially if women are your target consumers–70 percent of pinners are female.
- B&B Mythbusters
Are you shying away from staying at a B&B because you’re not sure what to expect? Research shows that B&Bs and country inns are sorely misunderstood. We’re here to explain why B&Bs are a better way to stay. Younger travelers think B&Bs are for “oldies” and others believe the B in B&B stands for boutique or expensive. Let’s debunk some of those B&B myths and learn more about today’s B&B experience.
- Pinterest: Not Just YASN (Yet Another Social Network) for B&B’s
Pinterest seems almost as if it was made for innkeepers – it is easy to use... plentiful graphics grab the attention of the visitor, and it is so addictive that users stay connected for a long time.
According to comScore, Pinterest ranks just behind Google+ in number of visitors, and third (behind Facebook and Tumblr) in the amount of time a visitor spends on the site.
- Innkeeper Sharing
A fellow innkeeper (now retired) told me that when he stayed at other B&Bs on his travels, he always took one thing away from that B&B to use in his own place. Not physically took away, mind you - one idea that he could implement at his place.
- BedandBreakfast.com announces "Best of" Award winners
"Take one look at our guest reviews and you’ll see that travelers discover every day that B&Bs offer personalized and unique experiences, from gourmet breakfast and other amenities like free Internet and refreshments, to concierge-like attention to detail that makes weekend getaways so memorable."
- 48 Guerrilla Marketing Tips from Top PR Pros
Your business is feeling the crunch this year — and your marketing budget is dwindling as a result. We’ve asked some of the most experienced public relations professionals to share their secrets on how to market a company on a small budget. Here are some of the best ways to use social media and word-of-mouth marketing to gain a competitive advantage in this tough economy.
- The more you pay for a hotel the less you get
Studies by BedandBreakfast.com and Professional Association of Innkeepers International have shown that more than 92% of inns and B&Bs in the United States offer free wi-fi access to guests. In fact, when coupled with complimentary breakfasts (often gourmet), free afternoon or evening refreshments, beverages, and parking, the amenities add up to as much as $150 per day savings at properties equivalent to the luxury hotels.
- How Daily Deals Are Losing Their Allure — For Businesses and Consumers Alike
Despite the growth, the daily deal business isn't quite as lucrative and game-changing as proponents have made it out to be. One sign: Daily deal giant Groupon lost $103 million in the last three months.
Two more signs from the past few days: First, Facebook announced the killing off of Facebook Deals (which was once heralded as a likely Groupon killer), and then, Yelp cut the sales staff for Yelp Deals in half.
- Google, Facebook and TripAdvisor on what is next for travel
Which emerging trends will fizzle, and which will pop? What is the most significant opportunity (or critical threat) that our industry faces? Which disruptive forces will reshape the online travel landscape as we know it in the next few years?
We asked some of the leading lights at Facebook, Google, and TripAdvisor what they think are the supposed
"next big things" for the online travel industry?
- The Three A's Of Business
To me, these are the most difficult lessons a small business can learn. The three A's are for when you mess up — and that's why they're so hard for most businesses to swallow, because business people tend to like to avoid the hard part: apologizing. But here's where you get the magic formula, and it goes like this: acknowledge, apologize, act.
- Amish bed and breakfast brings people back to the simple life
...for the first time in our corner of the state, a combination of the Amish way of life and a quiet place to spend the night has been successfully created for both the local and tourist attraction.
- 5 Tips for Driving Facebook Fans to Your Website
While Facebook has become an increasingly significant communication medium, for many businesses and organizations, their website remains the primary consumer touch point.
So what do you do if you want to get your Facebook audience to engage more on your brand site?
- B&B owner, 102, is still in business after 50 years
Irene Bennett has a lot to celebrate this summer. Her bed and breakfast, Bennett's Guest House, marked 50 years of business, and on Thursday, Bennett celebrated her 102nd birthday.
- How to Promote a Brand
There are many ways to promote a brand and it is important that you do so. Promoting your brand is very critical to your business. It is no luck that Nike became one of the most famous and influential sports gear company in history. They didn't sit around waiting for shoppers to see what they had, they promoted it like crazy!
- To B&B, Or Not?
The terms "bed & breakfast" (B&B) and "inn" conjure up romantic images of stately Victorian houses nestled among majestic oaks, graciously operated by entrepreneurs we secretly admire because they finally decided to follow their dream! Yet how do these seductive images translate into market appeal?
- Does Age Matter for Innkeepers?
There's a fantasy that innkeeping is a great pastime for people taking early retirement, and I would like to debunk that right away. Innkeeping can be strenuous work.
- Running a bed and breakfast? 5 tips on being green!
Cornell University's School of Hotel Administration recently released a study of 571 travellers' view on staying in "green" hotels. The number one criteria that influenced their decision-making was a recognized green certification. They also liked the idea of refillable shampoo dispensers, energy-efficient light bulbs, and towel and linen reuse policies. There was support for the idea of a key card that would control all energy use in the room... however; few agreed that they would pay more to stay in a "green" room.
- Bed and Breakfast Blogs as a method for promoting your B&B
Recently a lot of Bed and Breakfast marketing companies have been selling innkeepers on the idea of creating a "Blog" as a way to promote their inns.
The marketing company makes a bit of money by setting up the blog for the innkeeper, and then the innkeeper is supposed to use the blog to attract more visitors. The problem is that once the blog is installed, many marketing companies leave the innkeepers with no solid advice on what makes good blog content, and this is where many innkeepers end up doing more harm than good. The remainder of this article offers tips for effective B&B blogging, including do's and don'ts.
- 5 Tips for Using Humor in Your Social Media Activities
It's no surprise that using humor in advertising is an effective way to connect with your audience and humanize your brand or company, but what about using it for social media?
Adding humor to your social media strategy can be a great way to get people's attention.
- Can Local Business Networking Help Your B&B?
Why on earth would local business networking help a B&B? Well, one answer is that you won't know until you go to find out, but don't expect results to come quickly. Business networking is all about building trust and rapport and that tends to take time.
- The 5 Dos and Don'ts of Twitter
Social media is a great new way to get noticed online. If you're trying out twitter for the first time, here are our top tips for keeping it simple and focused.
- Being a Good Bed and Breakfast Host
One key ingredient in running a successful bed and breakfast is the ability to get along with all types of people who will be staying at your inn. When you operate a bed and breakfast, you become the host (not an owner) who greets and welcomes guests (not clients).
- B&Bs for Vets - look what's in store
More than 900 inns and B&Bs participated in the B&Bs for Vets program in 2010, opening their doors to active military, retired military and vets. Once again in 2011, hundreds of inns and B&Bs in the U.S. and Canada will welcome vets...
- 'Made in America' Pledge: What is American-Made in Your Home?
In the global trade battle, you cast a vote every time you open your wallet. The decision? Whether you spend your money on products made in America or overseas.
- Create a cozy spot for travelers to rest with a B&B
While a bed and breakfast is by definition a lodging that serves breakfast as part of the room rate, there are several different types of B&B properties ranging from intimate family homes with less than a handful of guest rooms to full-fledged country inns with a dozen or more rooms.
- The Appeal of Intimacy: B&B's Make a Come Back
Bed & Breakfasts are staging a come back as preferred places to stay, and ways of getting to know the local culture.
- Rise in travel expense are reality but here is our answer
Everyone should have a vacation that is relaxing, enjoying and with activities that are enjoyable.
A Bed and Breakfast Inn within a short distance of your home offers more than you can imagine.
- Wine in the Shower -- Study Explores New Occasions When Millennials Drink Wine
"I like wine in the shower... I like to take a bottle of wine to share with friends when we go hiking... I drink wine while reading my books to relax... When is there an occasion to not drink wine? If I could find a wine that went well with my Cheerio's in the morning then I would even have it for breakfast!"
- Bloodhound trained as wine tester
A nose of breeding and distinction sets Miss Louisa Belle apart from the pack. The seven-year-old red bloodhound has such a superior sense of smell that she has been trained to detect tainted corks affecting wine.
- Research shows 8 out of 10 travelers want to try B&Bs this year
Why is the notion of an inn or B&B so appealing? Not surprisingly, it’s the lure of their distinctive ambiance according