Winery News Sips
As a service to the Winery & Vineyard market, several times a week we scour the web for articles we feel are interesting, informative or entertaining and post them online. You can keep up with the latest by following us on Twitter or subscribing to our RSS feed.
- To Pinterest, A Love Letter
Anyone who knows me will tell you: I’m completely commitment phobic. And nowhere is this more apparent than in the world of emerging social media networks. I cringe whenever a new one is released because I simply Can’t. Handle. Another. I’m on Twitter, I’m on Facebook – what else do I need? But every now and then a social network comes along that sweeps me off my feet and makes me believe in the amazingness of the Web all over again. And for me, the social network doing that right now is Pinterest.
- Pinterest for Brands: 5 Hot Tips
We've all been hearing a lot about Pinterest lately, so you're probably wondering whether you should take the plunge and create a profile for your company. We say you go for it, especially if women are your target consumers–70 percent of pinners are female.
Wine snobs still coming to terms with screw caps, plastic corks and boxed wine now have another invention to bemoan: the paper wine bottle.
- Thinking Inside the Box
It's the epitome of déclassé, the vinous equivalent of trailer trash, the wine snob’s worst nightmare. No, I don’t mean the screw cap. I’m talking about boxed wine.
Despite the almost reflexive elevation of noses at the mention of boxed wines, one significant detail undermines these smug dismissals: the idea of putting wine in a box, or more accurately, in a bag within a box, is brilliant.
- The right glass can make wine shine - Stemware has significant effect on taste, aroma
The correct glass will have an enormous effect on a wine's aroma and taste. Pour a beautiful pinot noir into a short, trumpet-flared, thick-rimmed glass and it's no longer pinot noir. It's just red wine.
- 48 Guerrilla Marketing Tips from Top PR Pros
Your business is feeling the crunch this year — and your marketing budget is dwindling as a result. We’ve asked some of the most experienced public relations professionals to share their secrets on how to market a company on a small budget. Here are some of the best ways to use social media and word-of-mouth marketing to gain a competitive advantage in this tough economy.
- How Daily Deals Are Losing Their Allure — For Businesses and Consumers Alike
Despite the growth, the daily deal business isn't quite as lucrative and game-changing as proponents have made it out to be. One sign: Daily deal giant Groupon lost $103 million in the last three months.
Two more signs from the past few days: First, Facebook announced the killing off of Facebook Deals (which was once heralded as a likely Groupon killer), and then, Yelp cut the sales staff for Yelp Deals in half.
- iPads and Wine: a Nice Pairing
Will tablets like the iPad take over restaurant menu presentations? It's starting to happen as some restaurants on the tech edge have converted. It may in fact be a trend though one can easily argue it's an expensive gambit to outfit almost every table with a tablet. But a wine list? Less units and a natural fit for wine information presentation-could make for a strong case. Here's a number of ways that the iPad and wine make a nice pair.
- The Three A's Of Business
To me, these are the most difficult lessons a small business can learn. The three A's are for when you mess up — and that's why they're so hard for most businesses to swallow, because business people tend to like to avoid the hard part: apologizing. But here's where you get the magic formula, and it goes like this: acknowledge, apologize, act.
- 5 Tips for Driving Facebook Fans to Your Website
While Facebook has become an increasingly significant communication medium, for many businesses and organizations, their website remains the primary consumer touch point.
So what do you do if you want to get your Facebook audience to engage more on your brand site?
- From Just Looking to Just Buying
Although you can't turn all lookers into buyers, converting only a few of them can have a substantial impact on your sales results. Here are four things you can do to turn "just looking" into "just buying" customers:
- Now Robots Drink Wine Too — Scientists Create 'Robot Sommelier'
Robots get to have all the fun. In this case what I'm calling a robot is the electronic tongue created by Spanish scientists to taste test the country's wine. Better than your snobby cousin, this 'robot sommelier' raises its electronic pinky in the air and accurately differentiates between three different types of wine.
- Wine now neck and neck with beer in the US
A US study released by Gallup in July 2011 has highlighted that consumers' preference for beer is in decline, with wine having increased in popularity, particularly among millennials. For the country's brewers, the question is how to re-engage beer with younger consumers.
- How to Promote a Brand
There are many ways to promote a brand and it is important that you do so. Promoting your brand is very critical to your business. It is no luck that Nike became one of the most famous and influential sports gear company in history. They didn't sit around waiting for shoppers to see what they had, they promoted it like crazy!
- California Wine Country: Planning a Cheap Trip Yourself
The tourism board of California’s wine country knows how to play us. Show us pictures of rolling green hills and idyllic vineyards stretching as far as the eye can see, blissful couples dining by candlelight or relaxing with a massage, and diners enjoying an epic meal at the famed French Laundry restaurant, and we’re hooked. We want that image to become our reality, and we’re convinced we need to spend big to make it happen.
- Wine List Anatomy 101 - A Guide To Restaurant Wine Selections
Depending on your wine knowledge and comfort level in selecting wines in restaurants, being presented with the wine list can be a humbling experience, or it can be the beginning of a joyous oenology exploration. Much depends on A. the wine list itself, and B. the wine service in the restaurant.
- The worlds largest winery – looks a lot like a refinery!
It can process an average of about 7,000 tons of grapes a day and employs as many as 450 people (300 seasonal workers) during the height of the harvest. It processes 400,000 to 450,000 tons in a season; has nearly sixty large fermentation vessels; and 22 membrane presses.
- 5 Tips for Using Humor in Your Social Media Activities
It's no surprise that using humor in advertising is an effective way to connect with your audience and humanize your brand or company, but what about using it for social media?
Adding humor to your social media strategy can be a great way to get people's attention.
- Climate change to radically alter vineyard map?
A new study suggests it may drastically affect some of the world's great wine-producing regions.
The study, from Stanford University, says vineyards in California could shrink by 50 percent over the next 30 years. California wine is currently a $16.5 billion industry.
- The 5 Dos and Don'ts of Twitter
Social media is a great new way to get noticed online. If you're trying out twitter for the first time, here are our top tips for keeping it simple and focused.
- Is There Nothing Red Wine Can't Do?
Alcohol enthusiasts love invoking the health benefits of red wine to quell their guilt as they order a second bottle of Malbec with dinner. And now they have another factoid to cite while they argue the drink's healthfulness.
- Winemaker loses $1m of his top drop
A McLaren Vale wine maker says he's "gut-wrenched, shocked and numb" after losing more than $1 million of his flagship shiraz when a container crashed from a forklift.
- Top 5 social media tips for wineries
The Internet is playing a crucial role in wine communication, wine sales, and so on. It cannot be ignored!
- 'Made in America' Pledge: What is American-Made in Your Home?
In the global trade battle, you cast a vote every time you open your wallet. The decision? Whether you spend your money on products made in America or overseas.
- Plan the Perfect Wine Country Vacation
Writing for Bacchus and Beery Wine Blog, we’ve visited more than our share of wineries. During these stops we’ve picked up a few tips and tricks that will help you plan the perfect wine country vacation.
- Study backs screwcaps over corks, but tradition is difficult to overcome
As the primary election season heats up, a different kind of debate is taking shape in Yakima Valley's wine country:
Do you close a wine bottle with a cork or a screwcap?
- Baseball's new chant: Get your wine here!
Beer, long the preferred beverage at baseball games, is seeing some competition from wine as North American stadiums go up market and increase their beverage offerings.